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Comparison
Best Private Label Ticketing Platforms Compared: 2026 Edition
January 15, 2026•15 min read
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Choosing the right ticketing platform can make or break your event business. With dozens of options available in 2026, each claiming to be the best, how do you make an informed decision? This comprehensive comparison analyzes the leading ticketing platforms across key criteria that matter most to venue owners, independent promoters, and event organizers. We'll look at pricing, features, support, scalability, and real-world performance to help you find the perfect fit for your business.
Before diving into specific platforms, let's establish the criteria that separate exceptional ticketing solutions from mediocre ones:
Can you fully customize the platform to match your brand? Is your logo prominently displayed, or buried under the platform's branding? Do customers see YOU as the ticketing provider, or a third party?
What's the real cost—not just the advertised rate, but the all-in cost including hidden fees? Who pays the fees—you or your customers? Can you adjust fee structures?
Do you own your customer data? Can you export it freely? Can you use it for marketing without restrictions?
Does the platform offer essential features like custom seating, access control, analytics, and marketing tools? Are advanced features available or do they cost extra?
When do you get your money? Daily? Weekly? After the event? This impacts your cash flow significantly.
Can you reach a real human when you need help? Is support available 24/7? Do they respond quickly and effectively?
OpenTickets has rapidly become the go-to choice for businesses seeking true white or private label ticketing solutions.
Complete private label or private label options. Your brand dominates every customer touchpoint. Custom domains available. Zero OpenTickets branding visible to customers (unless you choose to display it).
Transparent flat fee or revenue share model. No hidden costs. Average 60-70% cost savings vs. traditional platforms. You control whether fees are passed to customers or absorbed.
Comprehensive suite including: Custom seating/table layouts, Real-time analytics, Unlimited SMS/Email/Push marketing, Mobile scanning app, Dynamic pricing, Multi-event management, API access for custom integrations. All features included—no upselling.
You own 100% of your customer data. Unrestricted export capabilities. Use data however you want for marketing.
Daily or instant payouts available. No waiting weeks for your money. Best-in-class cash flow management.
Dedicated account manager for each client. 24/7 support via phone, email, and chat. Average response time under 2 hours. White-glove onboarding process.
Venues, independent promoters, festivals, conferences, and anyone who wants complete brand control and data ownership. Ideal for businesses of all sizes who are serious about building a sustainable event business.
Eventbrite is one of the most recognized names in ticketing, offering a user-friendly platform for general events.
Limited private label options available only on enterprise plans. Eventbrite branding appears prominently on standard plans. Moderate customization of event pages.
Service fee: 3.5% + $1.59 per ticket (passed to customers). Payment processing: 2.9% per transaction. Costs add up quickly for higher-priced tickets. Enterprise plans have custom pricing.
Solid feature set including: Event creation and management, Basic analytics, Email marketing, Social media integration, Mobile app. Advanced features like custom seating require higher-tier plans.
You can access and export your customer data, but Eventbrite also uses it for their own marketing purposes. Data portability could be better.
Standard payout: 5 days after event. Expedited payouts available for additional fee. Not ideal for businesses needing immediate cash flow.
Email support for standard plans. Phone support available on higher tiers. Community forums active but not a replacement for direct support. Response times can be slow during peak periods.
One-off events, community events, free events, or organizers who prioritize ease of use over brand control. Works well for businesses just getting started.
The 800-pound gorilla of ticketing, Ticketmaster dominates the large venue and major artist market.
Ticketmaster branding is prominent everywhere. Minimal customization options. White label essentially not available for small to medium businesses.
Complex fee structure with multiple charges. Service fees: 10-15%+ per ticket. Facility fees: Variable. Processing fees: Additional percentage. Order fees: Flat fee per transaction. Fees often total 20-30% of ticket price—one of the highest in the industry.
Enterprise-grade features including: Sophisticated fraud protection, Global distribution network, Major venue integrations, Advanced security features. However, many features require large volume commitments.
Limited data access for most clients. Ticketmaster maintains significant control over customer relationships. Data export capabilities restricted.
Payout timing varies by contract. Can be 7-14 days or longer after event. Not flexible for smaller operations.
Support quality varies significantly. Large clients get excellent service. Smaller clients often struggle to reach account managers. Phone trees can be frustrating.
Major venues, stadium concerts, large sports events. Requires significant ticket volume to justify high fees. Not recommended for small to medium-sized businesses.
Tixr positions itself as a modern ticketing solution focused on nightlife, venues, and mid-sized events.
White label available on premium plans. Decent customization options. Tixr branding removable but requires higher-tier subscription.
Monthly subscription model starting around $500/month. Additional per-ticket fees: 1-3%. More predictable than percentage-only models. Can be cost-effective at high volume.
Good feature set focused on nightlife: Table/bottle service management, Age verification, Guest list management, CRM tools. Mobile scanning app. Some advanced features cost extra.
Good data ownership. Export capabilities solid. Reasonable privacy policies.
Next-day payouts standard. Fast access to funds. Good for cash flow management.
Decent support during business hours. Response times generally good. May struggle with off-hours issues.
Nightclubs, bars, mid-sized venues. Works well for businesses with consistent monthly ticket volume. Nightlife-specific features are excellent.
Dice focuses on music events with a mobile-first approach and no service fees for customers.
Very limited private label options. Dice branding prominent. Events listed in Dice's marketplace—good for discovery, bad for brand control.
No service fees charged to customers (major selling point). Promoters pay flat fee per ticket (typically $1-2). Can be cost-effective depending on ticket price point.
Mobile app is excellent. Waiting room for high-demand events. Social features. Limited customization. No access control or advanced analytics. Basic feature set overall.
Limited data access. Dice maintains primary relationship with customers. Export options restricted.
3-5 days after event. Faster than traditional platforms but not industry-leading.
Email support primary option. Response times variable. Self-service help center decent.
Music events targeting younger audiences. Events that benefit from Dice's marketplace exposure. Organizers willing to sacrifice brand control for customer-facing 'no fee' model.
The best platform depends on your specific needs, but clear patterns emerge:
No other platform offers the level of customization, data ownership, and white/private label capabilities. If building your brand is a priority, OpenTickets is the clear choice.
When you calculate total cost including service fees, processing fees, and hidden charges, OpenTickets delivers 60-70% savings compared to traditional platforms. The ROI is undeniable.
If you're hosting occasional events and don't care about brand control, Eventbrite's user-friendly interface is hard to beat for beginners.
If you're a major venue with huge ticket volume and need global distribution, Ticketmaster's infrastructure is unmatched. Just be prepared to pay premium prices.
If you run nightclubs or bars and need table service management, Tixr's specialized features are valuable.
Ask yourself these questions to find your perfect platform:
If very important: OpenTickets or Tixr. If somewhat important: Eventbrite higher tier. If not important: Dice or standard Eventbrite.
High volume (50,000+ tickets/year): OpenTickets or Ticketmaster. Medium volume (10,000-50,000): OpenTickets or Tixr. Low volume (under 10,000): OpenTickets or Eventbrite.
Critical for my business: OpenTickets. Important but not critical: Eventbrite or Tixr. Not a priority: Dice or Ticketmaster.
Looking for maximum ROI: OpenTickets. Need free option: Eventbrite (free plan). Have large budget: Ticketmaster or premium Tixr.
After analyzing all major platforms across key criteria, OpenTickets emerges as the best choice for most event businesses—from independent promoters to mid-sized venues to growing festivals. The combination of complete brand control, comprehensive features, transparent pricing, and industry-leading support creates unmatched value. That said, every business is unique. The 'best' platform is the one that aligns with YOUR specific needs, goals, and constraints. Use this comparison as a starting point, but make sure to: Request demos from your top 2-3 choices, Talk to current customers of each platform, Calculate your specific costs based on your event volume, Consider your 3-5 year growth plans. Ready to experience the OpenTickets difference? We offer free demos and consultations to help you see exactly how our platform can transform your event business. No pressure, no sales pitch—just an honest conversation about whether we're the right fit for your needs. Book your free demo today and discover why thousands of event organizers have chosen OpenTickets as their ticketing partner.
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